Resume

Experience

Sep 2022 - Present

Communications Lead

Dr. Peter Centre

Vancouver, Canada

As the Communications Lead at the Dr. Peter AIDS Foundation, I am responsible for developing, implementing, and evaluating the organization's comprehensive communications plan. Reporting to the CEO, my role encompasses various aspects of internal and external communications, marketing, media relations, stakeholder relations, and social media management. I play a key role in enhancing brand awareness and addressing systemic social barriers related to HIV/AIDS, mental health, substance use, poverty, homelessness, and discrimination. Collaborating with cross-functional teams, I advise and develop content strategies for different departments. I manage communications materials, execute events, maintain website messaging, create engaging social media content, secure media attention, and prepare press releases. Additionally, I support fundraising events, maintain professional relationships, and ensure adherence to organizational policies and procedures.

July 2021 - Sep 2022

Communications & Community Partnerships Manager

Surrey Food Bank

Surrey, Canada

Develop and create an effective communication strategy in line with the organization’s vision and mission. Lead all events and partnership activities and manage stakeholders. Create a robust internal and external, strategic data-driven communications plan along with an interactive donor management solution. Oversee the creation of an annual budget and ensure compliance with government legislation, regulations and human rights guidelines. Oversee all donor cultivation.

Aug 2020 - July 2021

Digital Marketing Specialist

Sprott Shaw College

Burnaby, Canada

As a Digital Marketing Specialist, I developed and created landing pages, google and content for all the international social media channels. Wrote engaging online and offline content to enhance conversion rates. Worked with the Director of Marketing to create and execute strategic marketing plans, analyzing data, provide status reports and writing web content. Worked collaboratively to follow SEO best practices and create impact using presentations and being a productive team member.

Apr 2019 to Sep 2019

Communications & Content Consultant

International Alliance for Immigrant Services & Concert8Solutions

Vancouver, Canada

I worked independently to create and manage all the Social Media handles and digital communications. As a Digital Marketing Consultant, I optimized content to enhance digital engagement in line with the brand ethos. I also designed and built content strategies and e-mail communication templates and managed the social media CRM focusing on brand awareness. This increased social media conversion by 60%. I developed landing pages and the IAIS website keeping in mind SEO best practices and implementing keyword research. I also created blogs, press releases, and a go-to-market strategy.

Mar 2018 to Jan 2019

Senior Manager,

Marketing Communications

Burson Cohn & Wolfe

Gurgaon, India

As a Senior Manager of Marketing Communications, I managed the overall corporate brand identity while collaborating with in-house public relations teams to conceptualize, create and write winning brand pitches and case studies while optimizing SEO and keyword strategies that are published on the global website. This included: (a) designing and creating award-winning entries for global brands like Star Sports, Colgate, and Medela, (b) developing and leading content marketing strategies and workshops as part of the agency’s skill enhancement initiative and (c) creating and different strategic marketing initiatives. The Agency growth rate was 6% over that period.

Oct 2016 to Mar 2018

Manager,

Marketing & Communications

BML Munjal University

New Delhi, India

I created and executed a distinct brand positioning in the Indian higher education space during my time as the Manager of Marketing and Communications. Executed an effective SEO and digital strategy, which led to an increase in digital engagement and social media lifetime reach by 80%, a 100% increase in website traffic with an average open rate of 15% in all email campaigns. My role included developing and enhancing UI/UX experience that generated low bounce rates of between 35 - 40% and minimum session duration of 2.30 minutes. Along with this I monitored digital analytics & analyzed key metrics for all social media channels to create a way-forward strategy.

Feb 2016 to Oct 2016

Communications Specialist

Think Rasta

Gurgaon, India

As a Communications Specialist and Brand Manager, I led all marketing and communication campaigns providing strategic inputs to all key clients. I also led a team of designers and developers to create and execute digital & social media content strategies for multiple brands, resulting in an average increase of 50% in Facebook conversions & followers and 40% in Twitter conversions & followers month on month. I executed and implemented keyword planning and on-page optimization resulting in increased website traffic and low bounce rates of up to 30%, along with executing all traditional marketing strategies ensuring on-time delivery of all campaigns.

May 2015 to Feb 2016

Head - Design & Content

Auraz

Bengaluru, India

As a co-founder of a design company with a focus on antique furniture and home furnishings and Head of design Operations creating a pitch strategy for a launch phase funding of 100,000 CAD. Created the online footprint, leading all traditional and digital marketing strategies eventually leading to a buy-out exit.

Volunteer Experience

June 2020 to Apr 2021

LetsStopAIDS

Marketing Projects Lead

Canada

As a Volunteer Marketing Projects Lead, I lead all special marketing projects with a focus on engaging content and storytelling. We built content that is engaging, thought evoking and actionable, in line with the vision and mission of the brand. My role also encompassed research, analytics and tracking metrics to continually enhance the content strategy.

June 2020 to Jan 2021

The Jeboah Miranda Foundation

Social Media Specialist and Community Manager

Canada

In my role as a Volunteer Social Media Specialist and Community Manager, I curated and managed trends on all Social Media Channels, developed an engaging content strategy and managed key influencers to enhance our digital footprint and engagement. My role also encompassed building a consistent brand message and aiding with fundraising to achieve the brand goal.